Jane
This year is set to be stylish, with fashion editors and trend forecasters predicting the following big looks. After analyzing runway shows, influencer trends, and shopping data, experts have curated a list of brands poised to make an impact. From timeless favorites to emerging names, sleek minimalism to statement accessories, these labels define the year’s style. You may already own a piece from the roundup, but if not, these top 10 fashion brands are worth the investment.
Top 10 Fashion Brands Worth Investing in Now
1. Khaite
Khaite has swiftly transitioned from being an under-the-radar label in New York to establishing itself as a significant powerhouse in contemporary fashion. This remarkable ascent is largely attributed to its exquisitely crafted knitwear and eye-catching statement accessories that resonate with modern sensibilities. The brand is celebrated for its modern minimalist aesthetic, which has garnered widespread acclaim and recognition in the fashion industry. Its standout items, including studded belts and sleek boots, have taken social media by storm, becoming viral sensations frequently showcased by influencers and fashion enthusiasts alike.
Pros:
✔ Established itself as a powerhouse in contemporary fashion.
✔ Exquisitely crafted knitwear and viral statement accessories.
✔ Modern minimalist aesthetic with widespread acclaim.
✔ Standout items like studded belts and sleek boots dominate social media.
Cons:
✖ High price point makes it inaccessible to many.
✖ Trend-driven pieces may not have long-term wardrobe appeal.
✖ Popularity could lead to oversaturation, diminishing exclusivity.
2. Dissh
Effortless elegance combined with surprising affordability is the hallmark of Dissh, a brand that embodies refined color palettes and fluid fabrics deeply inspired by its Australian heritage. While Dissh is primarily recognized for its stunning resortwear collections, it also offers standout knitwear, tailored pieces, and stylish denim options. The brand’s effortlessly chic ensembles have become a wellspring of style inspiration for many, making it a go-to choice for those seeking versatile and fashionable outfits that transition seamlessly from day to night.
Pros:
✔ Combines effortless elegance with affordability.
✔ Versatile collections, including resort wear, knitwear, tailoring, and denim.
✔ Australian heritage influences refined color palettes and fluid fabrics.
✔ A go-to for stylish yet practical outfits that transition seamlessly.
Cons:
✖ Not as globally recognized compared to high-end competitors.
✖ Limited availability outside of Australia.
✖ Some pieces may lean into trend cycles, reducing long-term wearability.
3. ASICS
As vintage-inspired trainers like Adidas Sambas and Puma Speedcats continue to gain popularity, ASICS has steadily emerged as the preferred sneaker brand for individuals in search of both practicality and retro flair. The label has consistently increased in popularity, particularly among influencers who appreciate its stylish yet functional designs catering to athletic and casual wear. With a focus on comfort and performance, ASICS has successfully carved out a niche, appealing to a diverse audience that values aesthetics and utility in their footwear choices.
Pros:
✔ Balances retro flair with practicality and performance.
✔ Growing influence among fashion-forward consumers and influencers.
✔ Comfort-focused designs appeal to both athletic and casual wear audiences.
✔ Expanding collaborations with designers and streetwear brands.
Cons:
✖ Faces tough competition from Adidas, Nike, and New Balance.
✖ Not all models align with high-fashion aesthetics.
✖ Some styles may feel too performance-driven for everyday wear.
4. The Frankie Shop
The Frankie Shop has long been regarded as an essential brand among fashion editors and influencers, thanks to its elevated basics and minimalist wardrobe essentials that stand the test of time. Iconic pieces such as the Quilted Ripstop Jacket and the Eva tank top have defined the brand’s aesthetic, showcasing its commitment to quality and style. Furthermore, the Gia coat’s remarkable sellout status is a testament to its ongoing influence and relevance in the fashion landscape as we move through 2025, solidifying its place in the hearts of style aficionados everywhere.
Pros:
✔ Known for elevated basics and minimalist wardrobe essentials.
✔ Viral pieces like the Quilted Ripstop Jacket and Eva tank top.
✔ Fashion editors and influencers regularly feature the brand.
✔ Consistently delivers timeless, stylish pieces with mass appeal.
Cons:
✖ Increasing popularity may make its designs feel overexposed.
✖ Can be pricey for “basics.”
✖ Some oversized silhouettes may not flatter all body types.
5. SourceUnknown
SourceUnknown remains one of the most intriguing secrets in the fashion world, captivating attention with its limited releases and exclusive drops that enhance its mystique. Renowned for its runway-inspired silhouettes and premium fabrics, the brand delivers elevated pieces that maintain a price point below £500, making it a favored choice among the street style community. This unique combination of high-quality design and accessibility has positioned SourceUnknown as a brand to watch, appealing to trendsetters who appreciate exclusivity and affordability in their fashion choices.
✔ Exclusive drops and limited releases enhance desirability.
✔ Runway-inspired silhouettes with premium fabrics.
✔ Affordable luxury—most items priced below £500.
✔ Strong appeal within the street-style community.
Cons:
✖ Limited availability makes it hard to shop consistently.
✖ Sizing and fit can be inconsistent.
✖ Trend-driven pieces may not always have lasting wardrobe value.
6. The Row
Few fashion brands have mastered the art of quiet luxury as effectively as The Row. Season after season, this esteemed label consistently delivers timeless and impeccably crafted pieces, including everything from zip-up boots and ballet flats to the highly coveted Margaux bag. With its unwavering influence in the fashion industry, The Row continues to be recognized as one of the most defining brands of the decade, embodying sophistication and elegance that resonates with discerning consumers who seek investment pieces that transcend fleeting trends.
Pros:
✔ Masters the art of quiet luxury with timeless, impeccable craftsmanship.
✔ Iconic investment pieces like the Margaux bag and ballet flats.
✔ Continues to influence and define modern sophistication.
✔ Strong resale value due to exclusivity and quality.
Cons:
✖ Extremely high price point, limiting accessibility.
✖ Minimalist aesthetic may not appeal to those who prefer bold fashion.
✖ Can sometimes feel too understated for those seeking statement pieces.
7. DeMellier London
DeMellier London exemplifies that timeless, high-quality handbags can be accessible without a four-figure price tag. The brand features a thoughtfully curated selection of nine key collections, offering a diverse range of handbags that cater to various needs, from structured office-ready totes to effortlessly chic basket bags. This appeal to those searching for understated luxury has made DeMellier a beloved choice for individuals who appreciate refined craftsmanship and elegant design without compromising quality or style.
Pros:
✔ Offers high-quality handbags at a more accessible price point.
✔ Diverse collections catering to different lifestyles and needs.
✔ Understated luxury appeals to those seeking timeless elegance.
✔ Ethical and sustainable approach to production.
Cons:
✖ Not as widely recognized as legacy luxury brands.
✖ Some designs may lack the distinctiveness of higher-end competitors.
✖ Limited range of experimental or trend-driven designs.
8. &Daughter
As the temperatures drop, &Daughter stands out prominently as the ultimate destination for knitwear, seamlessly blending warmth with exceptional craftsmanship. The brand’s charming cardigans and intricately designed cable knits have garnered a following thanks to the meticulous work of a small, family-run team dedicated to quality. This commitment to craftsmanship ensures that each piece provides comfort and adds a refined touch to casual outfits, making &Daughter a go-to source for those looking to elevate their winter wardrobe.
Pros:
✔ Offers high-quality handbags at a more accessible price point.
✔ Diverse collections catering to different lifestyles and needs.
✔ Understated luxury appeals to those seeking timeless elegance.
✔ Ethical and sustainable approach to production.
Cons:
✖ Not as widely recognized as legacy luxury brands.
✖ Some designs may lack the distinctiveness of higher-end competitors.
✖ Limited range of experimental or trend-driven designs.
9. Agolde
Agolde jeans remain a favorite among style influencers, celebrated for their impeccable fit and classic appeal that transcends seasonal trends. Despite being priced higher than typical high-street denim, cult favorites such as the Pinch Waist Jeans have solidified the brand’s reputation as a leader in the denim market, leaving fashion enthusiasts eagerly anticipating new releases. The cutting-edge design and timeless silhouettes ensure that Agolde remains a staple in the wardrobes of those who prioritize style and comfort in their denim choices.
Pros:
✔ A favorite among influencers for its impeccable denim fits.
✔ Timeless silhouettes that transcend seasonal trends.
✔ Cult-favorite styles like the Pinch Waist Jeans remain in high demand.
✔ Balances contemporary design with classic denim craftsmanship.
Cons:
✖ More expensive than high-street denim brands.
✖ Sizing inconsistencies can make finding the right fit difficult.
✖ Some styles may lean into trend cycles, reducing long-term wearability.
10. Charlotte Simone
With limited production runs and an ever-increasing demand, Charlotte Simone’s shaggy, Seventies-inspired coats have emerged as must-have pieces for fashion-forward individuals. Recently spotted on style icons such as Lila Moss, Emily Ratajkowski, Taylor Swift, and Charli XCX, the brand has firmly established itself as a go-to source for bold, statement outerwear that makes an impact. The unique designs and high-quality materials used in Charlotte Simone’s collections ensure that each piece stands out and aligns with the current trends, making it a favorite among those looking to make a fashion statement.
Pros:
✔ Unique, shaggy, Seventies-inspired coats set the brand apart.
✔ High demand and limited production create exclusivity.
✔ Worn by major style icons like Taylor Swift and Emily Ratajkowski.
✔ Bold outerwear that makes a strong fashion statement.
Cons:
✖ Limited availability can make it difficult to purchase.
✖ Statement designs may not suit all personal styles.
✖ Higher price point for a trend-driven product.
Brands Shaping the Trends of 2025
With 2025 shaping into a dynamic and stylish year, these standout fashion brands are setting the tone for what’s ahead. Whether embracing quiet luxury, investing in timeless wardrobe staples, or experimenting with bold statement pieces, there’s something for every fashion enthusiast. As trends evolve and fresh inspirations emerge, these brands will continue influencing how we dress, proving that great style is always ahead of the curve.
